Must A Wannabe Influencer Pal Cease Using Me for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I’ll have no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her make content.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and record me smiling with someone. It’s so silly. I need her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also want to enjoy it without being recorded, altered, or posted for an viewers. I’m not a accessory for her Instagram.

The Other Side: Marielle

I want my friend to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I look up to people on TikTok who execute that style of casual, DIY film-making.

Creating content is my version of living actively: observing the details, sharing them with an audience that appreciates the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my method of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it's simply being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the content we make together can achieve: an opening. I understand not all people enjoys being filmed, but sometimes unplanned moments is what makes material genuine. Being recorded occasionally is part and parcel of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal videographer, but companions support one another in minor capacities. My assumption was recording a short video here or there would be fun for her. Innovation thrives in partnership, and having my friend around makes projects energetic and enjoyable. I never force her to take part in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I record our time together.

I value our friendship profoundly and want to avoid content creation to come between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of angles that might make her self-conscious.

This is not about power, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a friend point a camera at you. I get that it’s Marielle’s passion, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She needs to respect Beth’s privacy.
Ankit, 26

Marielle might love making content and displaying her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some real memories, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor genuine when they're together – she’s working. Each appears confused as to where the line is. The solution lies not in trying to change one another, but in each setting clear boundaries around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Robert Holt
Robert Holt

Elena Vance is a seasoned international business analyst with over 15 years of experience in global markets and trade policy.